Cymbiotika
Senior Package Designer

2023 – PRESENT

Responsible for conceptualizing and creating packaging designs that align with brand identity and product specifications, including selecting appropriate materials and finishes to reflect brand values and enhance product appeal. I ensure compliance with regulatory and industry standards, develop mockups and prototypes, maintain design files and documentation, and correspond with printers and manufacturers. I also innovate, design, and execute printed materials such as retail displays, PR boxes, trade show booths, billboards, merchandise, and apparel for specific events and campaigns. Additionally, I provide creative direction and design for 360° marketing campaigns, including email campaigns, site graphics, landing pages, paid media, Amazon store graphics, and photography direction. During my time at Cymbiotika, I implemented strategic resource management procedures, including Creative Cloud libraries, to centralize and optimize access to design resources, improving productivity through automated asset updates and fostering cohesive design standards across product lines. Collaborating seamlessly with the design team, I contributed to a cohesive rebrand initiative for Cymbiotika, including visually appealing packaging redesigns for a diverse range of dietary supplements encompassing over 75 packaging SKUs. I played a key role in the strategic development and design of Cymbiotika’s sub-brands, such as Arise, Kids, Home, and Pets, significantly bolstering overall brand architecture and driving expansive market growth initiatives.